In this age of content marketing, the art of sending direct messages (DMs) has become widely popular. It’s normal to wake up to a message from someone trying to sell something to you either on social media or in your mail.
Whether fostering friendships, engaging with colleagues, or cultivating potential partnerships, DMs offer an efficient platform for connection.
Nevertheless, there are certain etiquettes you need to adhere to if you want to be successful at sending direct messages.
Let’s help you turn leads into cash by fixing the 3 things to avoid when Direct Marketing.
Avoid Excessive Familiarity:
Although the strategy behind DMs permits a more personal aura than public comments or emails, maintaining a degree of familiarity is vital. Plunging into an overly familiar tone is the first thing you must resist by every means.
Using an overly informal tone or short forms when you type can come across as unserious, disrespectful, or even invasive.
DO THIS INSTEAD:
Before dispatching a DM, weigh the depth of your message. Start with an introduction, then you can say something about the recipient.
It could be something that attracts them to you. You could also comment on their posts, and engage their pages to build familiarity.
That way, it’s easier to reel them in because you already have their trust.
Steer Clear of Unwanted Promotions:
Irrespective of whether you’re a business proprietor or a professional seeking to expand your network, resist the temptation to unleash unsolicited promotions or sales pitches via DMs.
Nothing reduces your chances of a sale faster than being viewed as a mere marketer looking to make some bucks.
Crafting a message overly fixated on your personal interests, without consideration for the recipients can effectively sabotage your potential relationships.
DO THIS INSTEAD:
Rather than prematurely thrusting your products, services, or motives down a prospect’s throat, try personalized offers instead.
Focus more on trying to help than making a sale. Create personalized offers suited for your prospects. It should address a pain point that they are having, and it should be in the form of a soft sell.
Respect Boundaries:
Arguably, a huge chunk of DM etiquette revolves around the respect accorded to boundaries. If a message remains unanswered or the recipients seem uninterested, pressing forward can quickly become an intrusion.
DO THIS INSTEAD:
Measure your recipient’s reactions and cues. If they don’t seem to be interested and it becomes apparent, you can try checking to see if the slow pace is because of an issue they are experiencing.
If not, then say goodbye. It’s not every day you close a sale. No doesn’t mean rejection; it simply means not now.
Bear in mind that the golden rule applies here, just as it does in face-to-face dialogues. Treat others as you wish to be treated—this cardinal principle remains unwavering in the domain of DMs.
